SUCIPTO, Acip; HASANUDIN; ROSADI, Rama; MUYASAR, Rizky; FARISI, Herdian. How Trade Promotion and Price Margins Drive Retailers Procurement Decisions in the Digital Distribution Era. Journal of Principles Management and Business, [S. l.], v. 5, n. 01, p. 67–82, 2026. DOI: 10.55657/jpmb.v5i01.320. Disponível em: https://journal.scimadly.com/index.php/jpmb/article/view/320. Acesso em: 15 jul. 2026.