Sucipto, Acip, Hasanudin, Rama Rosadi, Rizky Muyasar, and Herdian Farisi. 2026. “How Trade Promotion and Price Margins Drive Retailers Procurement Decisions in the Digital Distribution Era”. Journal of Principles Management and Business 5 (01):67-82. https://doi.org/10.55657/jpmb.v5i01.320.