Pemasaran, Strategi Pemasaran, dan Marketing Mix: Tinjauan Teoritis Perspektif Islam

Abstract

Commercial activities require a thorough understanding, beginning with planning what to do, how to implement it, and monitoring the business as it is carried out. In running a business, an important task for marketers is to meet societal needs, including those of consumers. For a company or business to operate effectively, it requires an appropriate competitive strategy. The marketing mix is an integrated set of marketing activities. Each element cannot function independently without the support of other elements. The components of the marketing mix are product, price, location, advertising, people, process, and physical evidence. The implementation of the marketing mix significantly influences the degree of marketing. The marketing mix strategy sector includes product policies, prices, promotions, locations, distribution channels, staff services, service processes, and the physical appearance.